Growth Analysis · Prepared by Primm Advertising

Bishop's Tree ServiceGrowth Analysis & Marketing Roadmap

A strategic blueprint to take Hampton Roads' most established tree service from steady to fully booked — 10 to 15 quality calls per day in peak season.

Tab 1 — Who they are

About Bishop's Tree Service

Company History

Founded 1978
Started by Steve Bishop's brother — nearly 50 years in business.
Family Run
Steve (59) and his brother (67) run the company together.
Hampton Roads Veteran
One of the oldest, most established tree services in the region.
Profitable Every Year
45+ years of continuous, profitable operation.
~$1.4M Annual Revenue
A stable, healthy small business with room to scale.
24-Hour Answering Service
Fast callbacks keep emergency work in-house.
Historic channel: Bishop's relied on the Yellow Pages as their primary lead source for decades. As print declined, so did inbound call volume — and nothing has fully replaced it.

Services Offered

Tree Removal
Tree Trimming & Pruning
Stump Grinding
Firewood Sales
Emergency Tree Services

Target Service Area

Primary
  • Virginia Beach
  • Chesapeake
  • Norfolk
  • Portsmouth
Secondary
  • Suffolk
Hard Boundary

Will not cross the water beyond Hampton Roads.

Primary Pain Points

  • Weekly call volume has dropped significantly — goal is 10–15 calls/day in peak season.
  • Currently with Thrive Agency but feeling underserved — calls dropping especially in winter.
  • No dedicated landing pages for Chesapeake, Norfolk, or Portsmouth.
  • Missing from Google Local Service Ads, Nextdoor, and AI search results.
  • Website lacks fresh content, city-specific pages, and conversion-focused CTAs.
  • No active paid media running.
  • Organic search rankings slipping on core commercial keywords.